At TC Acoustic,
we don’t just sell products,
we serve happiness.

Tat Chuan Acoustic (TC) is a major audio distributor in South East Asia and Hong Kong.
The company carries globally award-winning and category-leading brands such as
Sonos, Bowers & Wilkins, Marshall, and Klipsch.

Who we are

TC was established in 1966. In 2010, TC transited to the 2nd generation management and went through an extreme makeover. We installed a new and young staff team, infusing TC with a fresh, entrepreneurial culture and people-first philosophy. Today, TC is an agile and creative lifestyle technology distributor and retailer. Our innovative strategies have propelled our brands to bestsellers on Lazada and Shopee online marketplaces. TC has become a world-class ‘go-to’ partner—sought after by retailers both offline and online.

People above profit

We believe that in business it is possible to put people above profits and relationships above revenue. As a company, we support and finance causes we believe in. We also see it as our financial and managerial responsibility to empower our team to give both time and money to the causes they believe in as well.


With the outbreak of Covid-19, we continued to pay not only our staff, but also our freelance promoters through #TCcares.

Entrepreneurship & creativity

When we entered the earphones market in 2010, we were puzzled that customers couldn’t try earphones before buying them. TC revolutionised the local audio industry by introducing demos in retail stores. We were also the first to pioneer a Training Academy for promoters. TC is not just another company, but a market leader and innovator full of entrepreneurship and creativity.

Serving happiness

What we’re most proud of is our 5/5 star Google rating, which speaks of our company’s commitment to relentlessly serve our customers. Our friendly brand ambassadors clock up to 25 hours of product training. Our team also manages live chats from 10am to 8pm. We go the extra mile to be available and meet the needs of our customers. That’s why we’re #EveryonesFavouriteCompany.

We are certified
#1 Best Workplace
in Singapore

On 17 November 2022, TC Acoustic was awarded #1 in Singapore’s Best Workplaces™! This is the secret to our 3,500+ five-star Google Reviews: Happy staff = Happy customers! We are only able to be Everyone’s Favourite Company, when we are first our employees’ favourite company.

Ranked Singapore’s #1 in best customer service

For its excellent customer service, TC Acoustic was recognised in Singapore's Best Customer Service 2023/24 survey by The Straits Times and research firm Statista.

In the past few years, we’ve attempted to re-imagine the TC experience at every touchpoint: from immersive pop-up events that our customers love, to creative product launches that media partners rave about. Our team is young (our average age is only 27!), but that means we constantly have creative, cutting-edge ideas and solutions too.

What drives us is not just success, but significance. For us, the purpose of a business is not just to pay the bills or finance a lifestyle; it is to fuel idealism. In fact, our employees have special work arrangements to pursue causes they believe in.

My wish is that you'll get to experience the can-do attitude and genuine care of TC Acoustic. We want to be 'Everyone's Favourite Company', and I certainly hope it'll be yours too.

At TC Acoustic, we believe that what was excellent yesterday, is mediocre today. That’s why we constantly ask ourselves: “Can we do better?” 

Christian Honegger
CEO of TC Acoustic


TC is a go-to e-commerce enabler.

We partnered with Shopee for the global launch of Marshall Emberton in July 2020. Despite the pandemic, the product sold out in just 2 days thanks to our PR and online marketing strategies. TC's round-the-clock livechat support and next-day delivery delighted our customers. We received 50 glowing reviews overnight.

The launch was so unprecedented that Shopee made it a case study in a yearly seller's conference for setting new standards in the industry. Eventually our Shopee store garnered reviews and achieved a positive seller rating of 4.9 out of 5.

In 2019, we delivered our first ever 7-day retail pop-up programme for Sonos - a first in APAC.

Riding on a key insight amongst target audience, we came up with a Sonos Makes It Home pop-up experience for people to come learn more and understand about the brand.

The initiative was so well-received that it spawned 4 more pop-ups over the course of 1 year.

When the Google Assistant was launched on Sonos, we also held a 9-day event for media and public alike to come and experience the convenience, power and wonder of the Google Assistant on Sonos.

TC Acoustic is the only distributor invited to participate in Klipsch’s product development process.

In fact, Klipsch had its global true wireless product launch with TC in Singapore and Hong Kong, garnering 131 million media impressions to date.The event was even recognised by Singapore’s key retailer, Challenger, as the Best Launch/Pre-order Campaign 2019.

Beyond this, Klipsch regularly uses TC's marketing concepts and display solutions.